RDF National Recruitment Campaign

[DeV]

Another heard here first for IMO (well second actually but..)
http://www.e-tenders.gov.ie/search/s...x?ID=MAR100590

National Recruitment and Awareness Campaign Reserve Defence Forces

Period of contract - 2008 (renewable annually up to 2010)

Deadline - 09/05/08

Budget - € 400,000 (including VAT)

Target Audience - Male / female, all racial demographics in modern Ireland today, aged 17-25

Media to be used - combination (possiblly TV, national & regional radio, print media element will be handled under the Stae advertising contract, online service on popular websites "should form part of campaign" (to be selected by DOD/DF)).

Advertisments to incorporate both AR & NSR in each advertisement.

Elements must be in Irish language

"Emphasise that the primary point of contact for information on the Campaign will be the Defence Forces website www.military.ie."

Campaign to be conducted "in September 2008".

[Docman]

"Emphasise that the primary point of contact for information on the Campaign will be the Defence Forces website www.military.ie."

Campaign to be conducted "in September 2008".

Well thats €400,000 down the drain. Didn't they learn anything from the last cock-up?

[ollie]

Well thats €400,000 down the drain. Didn't they learn anything from the last cock-up?

what happpened with the last recruitment campaign ??

[Goldie fish]

They provided a contact number that was never answered, and a website that was down for upgrade.

[Headzilla]

What has brought on this new campaign? and does it stand a chance of increasing interest in the Reserve?

[DeV]

What has brought on this new campaign? and does it stand a chance of increasing interest in the Reserve?

The fact they have been talking about one since the reorg!

[Docman]

what happpened with the last recruitment campaign ??

As Goldie stated.

Recruitment in the RDF is done at Unit level. There is no national organisation. Even at Brigade level it is haphazard. It is people on the ground from individual units that do all the work.

The last recruitment campaign bypassed them and put all the emphasis on a national campaign that had no infrastructure to support it - websites and phone no.s didn't work etc. There was no link in to individual units. However many were able to ride in on the national campaign and managed to use the adverts to kickstart sucessful unit campaigns but it was a side effect.

What has brought on this new campaign? and does it stand a chance of increasing interest in the Reserve?

RDFRA put a lot of pressure on the DoD to create one. They submitted ideas as to what should have been done. Things like creating leaflets with a blank space on the back where individual units could put their details and phone no.s. They were trying to put the emphasis back on individual units where, while not ideal, there existed an infrastructure that could be worked on. Even using Bde websites like http://www.1bderdf.com would be a big improvement over what exists on military.ie.

From what I see here, the campaign hasn't got a hope of suceeding. Again, individual units may be able to use their own initiative to get in on the national campaign and try and reach people before they start trying the Official route. The only other chance the campaign has is if they have a whole pile of new websites and infrastructure to roll out in the next few month. Then again, we are talking about the Irish Army and their amazing inability to organise a piss up in a brewery when it comes to the RDF

[DeV]

If they are directed to this site and all units have the correct info up it MAY work:
http://www.military.ie/reserves/locator/index.htm

[Groundhog]

If they are directed to this site and all units have the correct info up it MAY work:
http://www.military.ie/reserves/locator/index.htm

It's not looking good. Somebody still thinks that Southern Bde RDF HQ is in Limerick.

[trellheim]

This has been mentioned several times in the Dail. It will be interesting to see who wins, Cawlea Nea did it as part of the last one in the "Life less Ordinary campaign"

[DeV]

It's not looking good. Somebody still thinks that Southern Bde RDF HQ is in Limerick.

Click on a subunit & then the training tab, it gives to the option to inform the webmaster of that part of the site of incorrect information.

[Bitter Boy]

'Advertisments to incorporate both AR & NSR in each advertisement.'

The last RDF tv ads a couple of years ago, had a 2 second clip of a rib. If I didn't know any better I would have seen that and thought...'Wow the Army Reserve have boats..great!'

I hope that this new campaign actually mentions the NSR by name. The NSR needs this campaign way more than the AR. Our commitments have never been higher and our numbers have never been lower.

[techman1]

The NSR needs this campaign way more than the AR. Our commitments have never been higher and our numbers have never been lower.

Bitter Boy

Never a truer word spoken........are you interested in forming a recruitment team, if yes pm me

[trellheim]

Our commitments have never been higher and our numbers have never been lower

Nothing special about the NSR there, same across the board.

[ltsmarty]

Reserve Unit Locator

Believe me Dev,

I have already gone through the channels of accurately reflecting the info for 1 S.Bde RDF on this application, even got hold of the application developer, (not PDF, who gave me all his direction & info), but again, all control lies within. Partially made some success, with the AD Btys in the South, but failed on the HQ. Submissions even made to the source of the advertising info for correction, but to no avail.

So, its best to ignore Military.ie for any attempt at a National Recruitment & Awareness Drive, but will the PR & DF Info cells relinquish the opportunity ?